Box office: Kareena Kapoor’s ‘Heroine’ earns Rs. 25 crore

No doubt, the film made a handsome Rs. 25 crore in the first three days. The Madhur Bhandarkar film may have got mixed reviews from the critics, but the movie, also starring Arjun Rampal and Randeep Hooda, managed to cruise into the safe zone with its first weekend collection.

The break-up in nett figures is thus. Friday: Rs. 7.50 crore Saturday: Rs. 8.50 crore, Sunday: Rs. 9 crore. Do notice that the rise in the business on Saturday and Sunday wasn’t substantial, but the film managed to hold on its own.

The film is made on a budget of Rs. 22 crore and has additional promotional cost of Rs. 10 crore. However, it needs to recover Rs. 32 crore to be a profitable venture, something it surely will.

Meanwhile, Barfi! witnessed an extraordinary second weekend with a collection of Rs. 17 crore. While, the film’s ten-day collection now stands at Rs. 75 crore plus, making it a HIT. The film’s selection as Indian entry at Oscars did draw in additional footfalls over the weekend.

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