Google’s first female engineer, namely, Marissa Mayer has made a career out of bucking expectations as she did so once again by announcing that she will leave Google to be the new CEO of Yahoo, while the struggling company that once was Google’s main competitor.
In this regard, the biggest problem at Yahoo remains existential—what is Yahoo’s mission, anyway? Often nothing looks as trivial and artificial as a corporate mission statement, but such exercises do help clarify the minds of the troops and unify them behind a common goal.
Google’s mission is “organize the world’s information and make it universally accessible and useful. A pioneering Internet company that helped shape the industry in the 1990s, Yahoo is trying to remain relevant after failing to adapt to changing innovations like sophisticated search technology and social media tools.
As Google and Facebook have emerged as Web giants, Yahoo has struggled to create a distinct strategy, even though its audience remains among the largest on the Internet.
In this respect, the appointment of Ms. Mayer is considered a coup for Yahoo, which has struggled in recent years to attract top talent in its battle with competitors. One of the few public faces of Google, Ms. Mayer, 37, has been responsible for the look and feel of some of the search company’s most popular products.
Thompson, the most recent chief exec, left the company in May after activist shareholders revealed that he had exaggerated his academic credentials.