However, with consumers eagerly awaiting the release of two new iPhones this week, the more dramatic change may be in the software, not the hardware.
But the new mobile operating system called iOS 7 became available Wednesday, providing users of iPhones and iPads a bolder look, which may be a shock for some, but which Apple hopes will keep its fans happy and draw new customers.
“It is a major upgrade,” said Gerry Purdy, analyst and consultant with Compass Intelligence who follows mobile technology.
“This is the first big thing that (Apple chief executive) Tim Cook has implemented, which puts all the software and hardware design under one roof, to have a unified experience across products.” Although the new iPhone 5S and 5C, set to be released Friday, have received a lukewarm response, some analysts say the bolder statement from Apple comes in the new operating system, designed to keep people in the Apple “ecosystem.”
Notably, the new operating system “has a different look, a different feel,” said Ramon Llamas, analyst with the research firm IDC.“People are going to have to rethink how they do things with their phone, and Apple is asking people to make a leap of faith.” It is mentionable that with Apple seeking to regain traction in a mobile market dominated by the Google Android system, Llamas said iOS 7 will be a key test for Apple, because the new iPhones have failed to wow consumers.[ thenews.com.pk ]